About the Digital Entrepreneurship Hub
Interdisciplinary research, experiential teaching, and knowledge transfer at Freie Universität Berlin.
Central Hub for Digital Entrepreneurship at FU Berlin
The Digital Entrepreneurship Hub (DEH) consolidates research, teaching, and transfer activities surrounding digital transformation and entrepreneurship at the School of Business & Economics at Freie Universität Berlin. Founded in 2018 by Univ.-Prof. Dr. Martin Gersch, Univ.-Prof. Dr. Hannes Rothe, and Prof. Dr. Janina Sundermeier, the Hub connects scholars, students, founders, and partners across industry, healthcare, and policy.
In an increasingly interconnected world, we investigate how digital technologies—ranging from generative AI and federated European health data spaces (HEALTH-X dataLOFT, EHDS4ALL, ReDiGe) to open bio-data infrastructures, sustainable digital ecosystems, and diverse founding teams (Hello Diversity! Lab, WoMenventures)—enable novel forms of value creation and fundamentally reshape organizations and society.
Academic Leadership
The founding professors of the Digital Entrepreneurship Hub.
Univ.-Prof. Dr. Martin Gersch
University Professor (Univ.-Prof. Dr.) of Business Administration, Information, and Organization at Freie Universität Berlin and Principal Investigator at the Einstein Center Digital Future (ECDF). Leads research on the European Health Data Space (HEALTH-X dataLOFT, EHDS4ALL, Data Wallet App, EHDA e.V., Data4Good), digital care evaluation (ReDiGe, EvalDiGe, CaringS), assistive robotics (RimA), and the Competence Center E-Commerce (CCEC).
Univ.-Prof. Dr. Hannes Rothe
Co-founder of the Digital Entrepreneurship Hub, Chair for Sustainability and Innovation in Digital Ecosystems (SUST), Board Member of GUIDE, and head of the Place Beyond Bytes co-creation lab. Honored with the UNIPRENEURS Award 2026 (Germany’s highest distinction for university entrepreneurship). Leads EHDS4ALL, SMART GUIDE, KI4KMU, and is part of AURORA seizmic (EIT-KIC), CellPort 6G, and open bio-data & AI ecosystem research.
Prof. Dr. Janina Sundermeier
Professor of Business Administration, specifically Digital Entrepreneurship and Diversity at Freie Universität Berlin, and Ambassador for Women’s Entrepreneurship in NFUSION. Founder of the Hello Diversity! Lab, Podcast & Meetup series and WoMenventures, researching deep-level diversity dimensions in founding teams, startup networks, and social impact ventures.
DE-Hub Coordination & Research Team
Dr. Catharina Werner
Coordinates entrepreneurship education and transfer formats at the Digital Entrepreneurship Hub and conducts research on digital entrepreneurship and innovation ecosystems at Freie Universität Berlin.