DE-Hub Research
Research at DE-Hub

Digital Transformation Across Macro, Meso & Micro Tiers

We examine digital & AI ecosystems, federated European health and bio-data infrastructures, business model innovation, and diverse entrepreneurial teams.

Research Framework

Three Analytical Levels of Digital Entrepreneurship

Macro Level
Tier 1

Macro Level

Industry and market transformations driven by digital platforms, data ecosystems (e.g., European Health Data Space initiatives like HEALTH-X dataLOFT & EHDS4ALL, and open bio-data infrastructures), regional DeepTech & 6G clusters, and institutional frameworks.

Meso Level
Tier 2

Meso Level

Organizational transformation, digital business model innovation, digital resilience in SMEs, assistive robotics (RimA), Digital Health Application evaluation (ReDiGe / EvalDiGe), and AI-driven sustainable transformation.

Micro Level
Tier 3

Micro Level

Individual founder characteristics, deep-level diversity dimensions (personality traits, gender-inclusive career aspirations), founder stereotypes (Hello Diversity! Lab, WoMenventures), and AI-assisted entrepreneurial mentoring (SMART GUIDE, K.I.E.Z., AURORA seizmic).

Research Projects & Consortia

Active & Completed Research Projects

HEALTH-X dataLOFT, EHDS4ALL & ReDiGe — European Health Data Space & Digital Care Macro • Active
BMWK / GAIA-X / BMBF / G-BA • 2022 – 2026
HEALTH-X dataLOFT, EHDS4ALL & ReDiGe — European Health Data Space & Digital Care

HEALTH-X dataLOFT, EHDS4ALL & ReDiGe — European Health Data Space & Digital Care

Citizen-Centered Health Data Space, Data Wallet App, EHDA e.V., CaringS & DiGA Evaluation

Funded by the German Federal Ministry for Economic Affairs and Climate Action (BMWK) and partner ministries, HEALTH-X dataLOFT and its follow-on initiatives EHDS4ALL and Data4Good establish a sovereign European Health Data Space (EHDS) placing citizens at the center of primary care and secondary clinical research.

At Freie Universität Berlin, the team led by Univ.-Prof. Dr. Martin Gersch drives platform governance, multi-sided business model design, the citizen-facing Data Wallet App, and the non-profit association EHDA e.V. for common-good-oriented health data sharing. Complementing this infrastructure research, projects such as ReDiGe, EvalDiGe, and CaringS investigate the evaluation, reimbursement, and cross-sectoral integration of Digital Health Applications (DiGAs) and caring ecosystems.

AURORA seizmic (EIT-KIC) & AI-Driven Sustainable Digital Ecosystems Meso • Active
EIT-KIC / EU / BMBF • 2024 – 2026
AURORA seizmic (EIT-KIC) & AI-Driven Sustainable Digital Ecosystems

AURORA seizmic (EIT-KIC) & AI-Driven Sustainable Digital Ecosystems

AI Mentorship for Social Entrepreneurship, 6G Startup Ecosystems (CellPort) & Digital Resilience

How can artificial intelligence and next-generation digital infrastructures foster sustainable and resilient entrepreneurship across Europe? In the European AURORA seizmic (EIT-KIC) project, Univ.-Prof. Dr. Hannes Rothe and his team develop AI-driven mentorship frameworks that guide student and academic founders from initial concepts to viable, socially impactful business models.

Alongside Place Beyond Bytes and the CellPort 6G Startup Ecosystem, this research stream also investigates practice-based smart service systems (EJIS 2025), AI-driven sustainable digital transformation in industry, and entrepreneurial digital resilience of SMEs operating under extreme crisis conditions (HICSS 2026).

Hello Diversity! Lab, Deep-Level Diversity & WoMenventures (NFUSION) Micro • Active
FU Berlin / BMBF / Stifterverband • 2018 – 2026
Hello Diversity! Lab, Deep-Level Diversity & WoMenventures (NFUSION)

Hello Diversity! Lab, Deep-Level Diversity & WoMenventures (NFUSION)

Deep-Level Founder Diversity, Gender-Inclusive Career Aspirations, and Inclusive Startup Networks

Going beyond surface-level demographics, Prof. Dr. Janina Sundermeier and her team investigate deep-level diversity dimensions—such as personality traits, cognitive styles, and gender-inclusive career aspirations—and their effects on startup team dynamics, investor evaluations, and venture networks (honored with multiple Best Paper Awards).

Through the Hello Diversity! Lab, Podcast & Meetup series, the WoMenventures teaching innovation fellowship, and Prof. Sundermeier's role as Ambassador for Women's Entrepreneurship in NFUSION (Entrepreneurs Network of Freie Universität Berlin), research findings are translated directly into inclusive startup ecosystems.

RimA — Transfer Center for Robots in Everyday Life & CCEC Meso • Active
BMBF (€2.25M Consortium) • 2021 – 2026
RimA — Transfer Center for Robots in Everyday Life & CCEC

RimA — Transfer Center for Robots in Everyday Life & CCEC

BMBF Competence & Transfer Center: Business Models for Assistive & Service Robotics (AP5)

Funded by the German Federal Ministry of Education and Research (BMBF) with €2.25 million, the RimA (Roboter im Alltag) transfer center supports competence centers in researching and developing intuitive human-robot interaction for service and assistance robots in everyday life and public spaces.

In collaboration with the University of Bonn (AIS) and Forschungszentrum Informatik (FZI), the Digital Entrepreneurship Hub and Department of Information Systems at Freie Universität Berlin (Univ.-Prof. Dr. Martin Gersch) lead Work Package 5 (AP5): Business Models for Assistive Robotics and connect findings with the Competence Center E-Commerce (CCEC).

Deep Tech Futures Report: Bio- & HealthTech Startups in Berlin-Brandenburg Macro • Active
Masterplan Industriestadt Berlin / SenWEB / Berlin Partner • 2020 – 2026
Deep Tech Futures Report: Bio- & HealthTech Startups in Berlin-Brandenburg

Deep Tech Futures Report: Bio- & HealthTech Startups in Berlin-Brandenburg

Empirical Benchmark Study Comparing Berlin-Brandenburg (134 Startups) vs. Cambridgeshire, UK (182 Startups)

Authored by Univ.-Prof. Dr. Hannes Rothe et al. in cooperation with Profund Innovation and Berlin Partner, the Deep Tech Futures Report: Bio- & HealthTech Startups in Berlin compares 134 Berlin-Brandenburg ventures against 182 startups in Cambridgeshire (UK) and 103 startups in top German hubs.

Combining Dealroom, Crunchbase, European Patent Office data, and 42 expert interviews, the report identifies six strategic levers: solving the scaling bottleneck, connecting local private investors, strengthening management specialization in founding teams, and internationalizing IP/patent portfolios.

Value Appropriation in Open Bio-Data & Genomic Infrastructures Macro • Active
DFG / International Workshop Series • 2019 – 2026
Value Appropriation in Open Bio-Data & Genomic Infrastructures

Value Appropriation in Open Bio-Data & Genomic Infrastructures

Global Research Network on Open Science, AI Drug Discovery, and Data Commons

Open bio-data infrastructures provide petabytes of genomic, proteomic, and clinical data freely to the global scientific community. Together with international scholars from UT Austin, Bentley University, University of Oslo, and EMBL-EBI / ELIXIR, we study how entrepreneurial ventures leverage open science commons to train machine learning models for drug discovery.

Publications & Workshop Archive

Selected Studies, Papers & Workshop Proceedings

Direct access to research reports, journal papers, and workshop proceedings hosted in the DE-Hub archive.

Journal & Conference Papers • EJIS (2025) & HICSS (2026)

Smart Service Systems & Entrepreneurial Digital Resilience

Recent publications including "Designing as trading-off: a practice-based view on smart service systems" (European Journal of Information Systems, 2025) and "Entrepreneurial Digital Resilience in War: Lessons from Ukrainian SMEs" (Komysheva, Wessel & Rothe, HICSS 2026).

🌐 View Publications at SUST / DE-Hub ↗
European Health Data Space • 2022–2026

HEALTH-X dataLOFT, EHDS4ALL, Data Wallet App & ReDiGe

Research reports and architectural frameworks on citizen-centered health data spaces (EHDA e.V., Data4Good) and evidence evaluation of Digital Health Applications (ReDiGe, EvalDiGe, CaringS — Gersch et al.).

Study Report • Berlin-Brandenburg

Deep Tech Futures: Biotech Ecosystem Berlin-Brandenburg Report

Comprehensive empirical benchmark analysis of 134 Bio- & HealthTech startups in Berlin-Brandenburg compared against Cambridgeshire, UK (Rothe et al., Digital Entrepreneurship Hub & Profund Innovation).

📄 Download PDF Report (/wp-content/uploads/2022/03/report_biotech-berlin_web.pdf) →
Bio-Data Infrastructure Research

Value Appropriation in Open Bio-Data Infrastructures

Research paper & workshop proceedings on open targets, genomic data sharing, and value creation in open bio-data infrastructures (Rothe, Jarvenpaa, Markus, Aanestad, Wessel et al.).

📄 Download Paper PDF →
Journal Paper • IJHRM / WiSt

Hidden Champions & Ambidextrous HRM Systems in Dynamic Environments

Empirical research on exploitative and exploratory HRM practices and organizational ambidexterity in dynamic environments (Hansen, Güttel, Gersch et al.).

📄 Download Paper PDF →
Diversity in Digital Entrepreneurship • Best Paper Awards

Deep-Level Diversity in Founding Teams & Hello Diversity! Lab

Award-winning research on deep-level diversity dimensions (personality traits, gender-inclusive career aspirations), women's entrepreneurship, and AI-human organizational hybrids (Sundermeier et al.).